Marketing & Sales

Our plan incorporates a unique and unorthodox marketing and sales strategy for each segment we target. Our goals are simple:

1. Penetrate the segment as quickly as possible.

2. Generate support and demand for our products and services from the following groups:

Event organizers and related organizations. Event spectators and related organizations. Event contestants and related organizations. Event sponsors and segment advertisers.

This is a bold set of goals that targets almost every group participating in the segment marketplace. The keys to developing an effective marketing plan to achieve these goals are outlined below:

• Develop a marketing and sales strategy for each segment that is independent of the others.
• Identify and study the symbiotic relationship between the groups participating in the segment.
• Research the economics that affects each group and identify potential opportunities to provide a solution.
• Create a Mutualism between the groups so they all receive a net benefit from our products and services.

Disregarding the event, utilize as many of the groups as possible in our marketing efforts to take advantage of the symbiotic relationships in the segment.

With the rodeo segment and its 950 annual events as our target for Phase I of our business plan, we have developed a marketing and sales strategy to achieve our goals. Specifics are in the sections that follow.

Targeting Strategy

Our targeting strategy is to introduce and market our full suite of services as one package to the associations that sanction the 950 annual events and the alliances that represent the competitors at these events. We have already contacted and have an interest from the International Professional Rodeo Association which sanctions 300 of these events. Talks have been initiated with the Professional Rodeo Cowboys Association, the World Champions Rodeo Alliance, and Cowboy Mounted Shooting Association. All have indicated an interest for further discussion.

We will also be enlisting several world champions and key competitors from this segment to serve on our “advisory board”. The purpose of this board is to generate interest in our package within the organizations the advisors belong to. The ones we already have spoken with and have conformation on coming aboard with us have a huge social media following. Just three of these contestants of rodeo have over 100,000 followers on social media. Social Media will play a big part in getting our company into the view of a large audience that is our customer base. In exchange the advisors will be offered an “Advisory Agreement” that entitles them to a percentage of our net profits from the rodeo segment. Ticket Plays Entertainment, being the company servicing the events of rodeo, has also included a bonus for the contestant who wins their event each night. We feel that once we reach a certain following of the rodeo events, the bonus they receive could surpass the actual prize money for winning the actual rodeo. No rodeo contestant is guaranteed anything when they pay their entry fees. And they must wait sometimes several days to find out if they have won their respective event. Our bonus program will at least allow them to have an opportunity to get a reward each night of rodeo competition. This bonus will bring all the contestants in the sport of rodeo into our program, and we will see a larger presence of people talking about and following our company.

Symbiotic Strategy

The word symbiotic is defined as “denoting a mutually beneficial relationship between different people or groups.” An integral part of our marketing strategy is to identify, study, and utilize the symbiotic relationships within the segments we offer our products and services. For the rodeo segment, the following groups are part of this symbiotic relationship:

• Event Organizers | Event Associations & Organizations
• Spectators | Contestant Organizations
• Contestants | Event Promotors & Advertisers

The event does not exist without participation or support from these groups and vice versa. It is obvious what our products and services provide to the event and spectator. So how do we gain support for our products and services from every group? More importantly, how do we excite the other groups about what we have to offer? A further study of the economics of the rodeo segment identifies the following:

1. Living off a contestant’s winnings is almost impossible. Contestants usually pay to enter an event and, after the association takes a percentage, the amount paid in is distributed to the winner(s) of each respective contest. If 40 or 50 contestants enter, the odds of winning anything is dismal.

2. Event promotors and advertisers use the events to promote their products. However, the events do not collect key demographic information on the spectators, nor do they provide a direct & personal method to communicate with the spectators.

From this study, we can structure a solution for these groups that will earn their support for our products and services. The solutions follow:

1. For the contestants, we will add to their prize pool using a percentage of the revenue we generate from ticket commissions and broadcast revenue. In addition, we will provide a nightly bonus pool for the winner of that night to double the number of contestants that win. The percentage of our revenue will be between 10% to 20% which would be comparable to what they currently receive from the event.

The contestants now have an incentive to drive traffic to our pay-per-view broadcast and the event. If the contestant organizations are truly concerned for the welfare of the contestant, they will also have an incentive to do the same.

2. For the promotors and advertisers, we can utilize the demographical information our spectator accounts will compile and the direct and personal connection our phone application will provide. Whether it’s streaming a message or commercial during the event or providing a coupon to a specific demographic within the group, the value-added will be material and something we can monetize. The possibilities to develop this aspect of our plan are endless.

As can be seen, we have now integrated the Company into this symbiotic relationship in the segment.
OUR MANAGEMENT TEAM
Rasy Forrest – President & CEO
Rocky Crusha – Vice President of Marketing
B. Ross McKenzie – Vice President of Sales Dana C. Roberts – Advisor
James Hackney – (Hackney Financial) Financial Advisor
Andy Vu – (Cybervn Application and Software) Programmer

In conclusion,
We feel that there is a significant market for our company and as stated there are no distinguishable competitors. And having software patent protection already established Ticket Plays Entertainment will corner the sports market with our program.
Ticket Plays Entertainment’s website and social media accounts will be up shortly after the launch of this platform. One will be able to find us at our website, Ticket Plays. com, and our Facebook and Twitter accounts, Ticket Plays and Ticket Plays Entertainment. We look forward to connecting with you, the investor, and setting the stage for you to come aboard with our company.
Thank You